The CRM can log this information and alert a rep that they need to take a particular action. Imagine a prospect requests a call-back on your website.
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Sales force automationĬRM software also has sales force automation features that can improve sales team processes and reducing the chance of errors. This saves time as sales reps do not waste energy on leads that are unlikely to convert. When the lead reaches a predefined score, your marketing department can send them to your sales team, who will begin the final stage of the conversion process. Someone who downloaded your eBook but never opened it and didn’t interact with any follow-up emails will have a lower score than someone who downloads the ebook, signs up to a webinar, and then visits the pricing page of your website. Each lead receives points when they perform specific activities such as opening emails, downloading resources, or visiting certain pages on your website. Lead scoring allows you to identify which of your contacts are most likely to buy your product based on how they interact with your marketing campaign.
This puts them in a far better position to have a successful interaction.Īs the CRM software is available throughout the organization, everyone in your business has access to the same data about each customer. Instead of going into the meeting without any knowledge of the customer, the rep can simply bring up the CRM entry and see an in-depth overview of everything the company knows about the customer. Imagine a sales rep has a call with a lead. If you use marketing automation, you can even keep a note of how the customer has interacted with your campaigns. Much of this happens automatically with the right integrations. You can store emails, support messages, or phone interactions within the entry for a contact. Like contact management software, CRM software allows you to track your interactions with customers, prospects, and leads. Here are some common CRM features: Track customer interactions The exact ones you have available to you will typically depend on the provider and plan you choose. Not all CRM software solutions offer the same features, however. It will help organize all your marketing and sales activities through features like automation, email marketing, and pipelines. This section handles the requirements of orders from individuals, institutions and other non-retail.A CRM tool will typically combine the above contact management features with extra functionality that helps your business manage its relationships and create a great customer experience. If you are interested in opening an account with us or have any queries with regard to the status of an existing account, please contact our Credit Control Department at application forms are available on request.Īll titles distributed through Marston can be purchased through good bookshops, but they can also be ordered directly from Marston’s Direct Sales department.
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Click here to see a full copy of our Returns Policy.Įmail enquiries to Team Contact Information: The original invoice should be no earlier than 3 months and no greater than 15 months old. All returns must be pre-authorised and received back at our warehouse in a re-saleable condition. Trade returns are accepted only when received in accordance with the Marston Returns Policy. To increase the efficiency of our service, if you know your account number and the ISBN of the title you wish to order, please have these ready when you call. The department has a territorial split between the UK and Export markets, contact details are as follows:Įmail trade orders to trade enquiries to + 44 (0) 1235 465555Įmail export orders to + 44 (0) 1235 465575 Committed to providing fast and efficient service, our staff are trained to deal with customer requirements worldwide. The Trade Department is responsible for all orders and enquiries received from retail customers holding a credit account with Marston. You can check titles, prices and availability, place orders and check the status of your orders and backorders 7 days a week.įor further information, visit the PubEasy web site: or contact PubEasy at Marston by email: Department
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The Customer Services Department handles trade and direct orders and is divided into teams, allowing staff to become experts in the needs of their speciality, whether that is the UK book trade, overseas trade sales, direct sales to individuals, schools or other institutions, periodical subscriptions, or a particular niche such as Christian publishing.īooksellers can take advantage of our FREE online customer enquiry and ordering service via.
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